疫情之下,社交媒体上掀起了一波怀旧浪潮,Louis Vuitton、Saint Laurent和Versace等纷纷上载昔日经典广告

新冠肺炎疫情让我们原有的生活脱离常轨,无法与亲朋好友聚餐、到广场闲逛、去电影院看电影,更别提出国旅游了。相信如今呆在家的大家对以往自由自在的生活分外怀念。

在这波情绪的推动下,社交媒体上掀起了一波怀旧浪潮。@hk_80s90s、@90sanxiety和@velvetcoke等聚焦于上世纪七八十年代时尚风格的Instagram账号广受欢迎,就连我们所熟悉的奢侈品牌如Louis Vuitton、Saint Laurent和Versace等都纷纷在这个时候上载昔日的经典广告,率领大家展开一场回忆之旅。

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A single journey can change the course of a life. Cambodia, May 2011. #LouisVuitton continues to travel back in time inviting everyone at home to rediscover the unforgettable portraits shot by Annie Leibovitz for the Core Values Campaign. #AngelinaJolie was photographed in the Siem Reap province of Cambodia, where she has forged close emotional ties through her humanitarian and conservation work. After travelling there for the first time in 2000 on a film shoot, she became overwhelmed by the beauty of its landscapes and the generosity of its people. The Core Values Campaign chose to interpret the concept of travel as not only a physical journey but an emotional one, one that tells a tale of self-discovery. Stay tuned for more portraits. Louis Vuitton – Core Values, 2011. Photographed by @annieleibovitz

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旅游是Louis Vuitton的核心元素。在这个非常时期,品牌从自身历史档案中选择一系列由Annie Leibovitz、Carter Smith和Peter Lindbergh等人说拍摄的经典广告,上载到了Instagram,带我们重温旅游的美好。

Saint Laurent也上载了由现任创意总监Anthony Vaccarello策划,5年期间所拍摄的广告大片,其中不乏大师的作品如Juergen Teller、Inez & Vinoodh和David Sims等。意大利奢侈品牌Versace则展示了由已故摄影大师Richard Avedon于1995年至1997年期间所掌镜的广告。这些瑰丽迷人的照片,如今回看依然震慑人心,唯美依旧。