LOEWE这次邀请了《过往人生》中饰演Nora的Greta Lee和007邦德Daniel Craig一同为其秋冬系列全球广告进行拍摄。广告由英国著名时尚摄影师David Sims负责拍摄,并以“率真不加修饰的自我”作为拍摄主题,成品果然惊艳!
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本次的系列广告主打直率以及简化,并未过多使用繁琐的道具,反而将摄影的重点集中在两位明星以及其所穿的服饰上。这同时也传达了两位明星希望被以什么样的目光或视角被看待。
有别于昔日常以稳重西装形象示人,007邦德Daniel Craig通过多个鬼马又严肃的拼贴画,呈现艺术家Richard Hawkins的作品,极具反差感。其身穿针织毛衣、工装裤、皮夹克、以及皮靴、运动鞋和绣花裤。这些无疑都是本次系列的关键元素,皆为带有美国特色的单品,呈现勇敢以及具备对抗精神的姿态。
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Greta Lee拍摄的姿态更为松弛。头发凌乱,素颜出镜的她自如地坐着、站着和躺着。这一姿态突显了其所穿服饰的宽松感之余,也不乏线条美,结构和流动之间充满张力。她的自然美与她所穿的服饰具有较为男性化剪裁这点相得益彰。在强烈光线下,服饰上的植物和障眼画印花栩栩如生。这几张大片甚至让人幻视在《过往人生》中坚定又真实的Nora。
这种棚拍,需运用光影并聚焦拍摄对象的拍摄手法正是David Sims所擅长的,毕竟其表示自己会“重视态度先于服装”,可见拍摄成果确实富有张力。
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David Sims构建的氛围不单只应用在两位明星身上,肖像理念同样延伸到静物的摄影中。比如其从上方拍摄绣花Squeeze包、Flamenco钱包等,如在分类记录。彩色印花背景上还有钥匙、石头、植物和蜡烛等周边物品点缀了神秘感。大师果然是多边形战士,不管是人物还是静物,都可以捕捉到最美的一帧。
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除此之外,如鲜绿色的Puzzle Fold手袋被置入洗手池中、Pebble Bucket包挂在浴袍后门、以及Groove圆形太阳镜放在玻璃杯中等展现出了个性化的一面。
![loewe fw24 david sims campaign mw rgb cropped 5x4 08](https://cittabella.my/wp-content/uploads/2024/07/LOEWE_FW24_DAVID_SIMS_CAMPAIGN_MW_RGB_CROPPED_5X4_08.jpg)
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这次LOEWE用心策划的广告拍摄想必已经完好地传递出本次秋冬系列的关键元素和思想,还有各界大咖坐镇,期待值拉满!若欲了解更多,可浏览www.loewe.com。