Coach Play Ipoh全新开幕!Coach Play Ipoh是全球Coach Play沉浸式概念店系列中最新的一家,融合了Coach的纽约根源与当地独有的魅力和特色。该店位于马来西亚Silverlakes Village Outlet,致力于打造吸引感官的互动和探索性体验。
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该快闪店完美体现了Coach的俏皮精神,犹如夏令营般充满玩趣的装置让顾客沉浸在互动世界中。Coach Play Ipoh所在位置俯瞰风景如画的湖畔,占地2,516平方英尺,其设计灵感来自纽约北部标志性的阿迪朗达克山脉,并设有户外游戏和活动,如沙袋投掷、乒乓球和滚球。
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![coach play ipoh 17 beach flag 2](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_17_Beach-Flag_2.jpg)
![coach play ipoh alfresco games and activities 02](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_Alfresco-games-and-activities_02.jpg)
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户外空间还设有宽敞的休息区、一辆车顶绑着独木舟的复古汽车、趣味拍照区和营地火堆,非常适合打卡拍照。
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该空间利用色彩和纹理创造出一种可探索的、超现实的店内体验,将Coach标志性的视觉语言、精湛工艺的传统以及纽约街头风格重新构想成独特的建筑特色,与怡保的自然景观相呼应。店内点缀了Coach的手工艺特色,包括定制的3D皮革和羊羔绒松鼠,趣味十足地摆放在店内各处。
![coach play ipoh retail space 32](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_Retail-Space_32.jpg)
此外,店铺的整体配色从纽约市的黄金时刻汲取灵感,打造成活泼俏皮的暖色调空间。在这里,顾客们可以尽情探索专为这次体验精心设计的Coach成衣、皮具和配饰。
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Coach Play Ipoh还将开设马来西亚首家Coach咖啡厅——Coach Coffee Shop,顾客可以在这里享用咖啡、茶和Coach特色热巧克力等饮品,菜单还包括经典的美式小吃,如花生酱和果冻冰淇淋以及苹果派风味冰淇淋。自Coach在2022年推出其“Expressive Luxury”愿景以来,品牌致力于转型为一个通过情感故事传递品牌使命“The Courage to Be Real”的平台,并通过多感官体验鼓励顾客尽情玩乐和探索。为了实现品牌“Expressive Luxury”的愿景以及其通过产品以外的体验与消费者建立联系的目标,Coach将从2024年起推出包含马来西亚Coach Coffee Shop在内的一系列全球餐饮体验。
![coach play ipoh coach coffee shop 01](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_Coach-Coffee-Shop_01.jpg)
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![coach play ipoh coach coffee shop iced tea](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_Coach-Coffee-Shop_Iced-Tea.jpg)
![coach play ipoh coach coffee shop soft serve 03](https://cittabella.my/wp-content/uploads/2024/06/Coach-Play-Ipoh_Coach-Coffee-Shop_Soft-Serve_03.jpg)
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在这里顾客还可以购买一系列限量版Coach Coffee Shop单品,例如Coach Coffee Shop帆布托特包、水瓶和 T 恤,这些单品仅在全球指定地点独家发售。Coach 还推出了 Coach Play Ipoh专属游戏,购物者可以在该空间周围参与有趣的寻宝活动,完成寻宝的购物者将获得限量版贴纸。
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Coach Play Ipoh位于马来西亚霹雳州的Silverlakes Village Outlet,每日营业时间为上午10点至晚上10点。