May 19, 2023

Ralph Lauren 2023春季系列,彰显优雅加式风情,挥洒自在率性态度!

Ralph Lauren 2023春季系列,彰显优雅加式风情,挥洒自在率性态度!

Ralph Lauren持续发扬乐观精神,将加州的大自然之美、历史传承和独有魅力融入今次春季系列中,展现出休闲优雅和轻松精致之间的完美平衡。

shoot source: ralph lauren corporation model 1 name: model 2 name: model terms: 1 year ww, all electronic media, direct mail, in store post first usage date: model expiration: usage: unlimited worldwide media photographer: carter berg photographer expiration: unlimited time photographer term: in perpetuity photographer usage: unlimited worldwide media

Ralph Lauren将品牌一贯的风格与美国西海岸多元生活面貌相融合,从Collection和Purple Label的奢华与工艺美学,到Polo Ralph Lauren的活力与不羁精神,再到Double RL的粗犷态度和童装的迷人之处,为日常着装增添别样魅力。穿上全新春季系列,仿佛身临加州这个梦想之地,享受那些自由、轻松、舒适的生活态度。

shoot source: ralph lauren corporation model 1 name: model 2 name: model terms: 1 year ww, all electronic media, direct mail, in store post first usage date: model expiration: usage: unlimited worldwide media photographer: carter berg photographer expiration: unlimited time photographer term: in perpetuity photographer usage: unlimited worldwide media
今季的Double RL 系列具有独特的永恒经典风格,于颇具粗糙感的皮革、复古牛仔靴、层叠珠宝、浪漫的裙子、斜纹吊带裙、三件套西装和西式刺绣等细节中体现。剪裁合身的廓形结合复古细节,创造出富有韧性和无畏的时尚风格。

shoot source: ralph lauren corporation model 1 name: model 2 name: model terms: 1 year ww, all electronic media, direct mail, in store post first usage date: model expiration: usage: unlimited worldwide media photographer: carter berg photographer expiration: unlimited time photographer term: in perpetuity photographer usage: unlimited worldwide media

Purple Label 和 Collection的推出,也体现了品牌对加州独特的休闲和自由的生活态度的认同和追求。以南加州海岸线的壮丽景色为灵感,设计师将自然美景巧妙融入系列设计中,展现出春季的独特个人风格。马鞍鞋、亚麻套装以及闪耀着琥珀色喇叭珠的飞行员夹克等,每一个单品都经过精心设计且暗藏休闲精致格调。

shoot source: ralph lauren corporation model 1 name: model 2 name: model terms: 1 year ww, all electronic media, direct mail, in store post first usage date: model expiration: usage: unlimited worldwide media photographer: carter berg photographer expiration: unlimited time photographer term: in perpetuity photographer usage: unlimited worldwide media
前卫又抢眼的镂空礼服灵感来源于潜水服,加入透明珠子的点缀,瞬间闪耀着金色光芒,使得这件礼服在春日穿搭中独树一帜。从柔软的剪裁,到今季流行的金丝和羊绒,每一个元素都是加州生活精神的体现。

shoot source: ralph lauren corporation model 1 name: model 2 name: model terms: 1 year ww, all electronic media, direct mail, in store post first usage date: model expiration: usage: unlimited worldwide media photographer: carter berg photographer expiration: unlimited time photographer term: in perpetuity photographer usage: unlimited worldwide media

在Collection和Purple Label的设计中,品牌也运用经典的红色、清爽的海军蓝和白色,呈现海边的魅力和精致的气质。丰富多彩的色彩、斑斓的绘画印花、亮片、精致的装饰、水晶、枝形吊灯耳环和真丝方巾等元素,让人们在户外尽情展现自由而奢华的时尚态度。
至于充满活力与愉悦氛围的Polo Ralph Lauren,则以年轻姿态重新演绎经典款式,包括绞花针织衫、条纹牛津鞋、板球毛衣等单品,通过粉色和绿色的亮丽色彩演绎出都市新风尚,再结合精细的细节和配饰,丰富了学院风穿搭。童装系列更是富有活力,无不展露童年的本质——快乐、乐观和简单。

品牌在Polo Ralph Lauren系列中也融入了加州的冒险精神,包括橄榄球衫、条纹运动衫、木制串珠项链、探险帽、针织渔夫帽、个性袜子、霓虹登山靴和科技感十足的外套,而这些单品大胆明亮的配色则成为系列中的一道亮丽风景线。

shoot source: ralph lauren corporation photographer: alex nataf photographer usage: in perpetuity photographer usage: unlimited worldwide media

Ralph Lauren在本季全新系列中,运用多样化的面料、鲜艳明亮的色彩搭配、精细的剪裁以及舒适的穿着感,为春日穿搭注入轻松自由与乐观正向的精神。

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