Pantone新色报到!孕育生命的骄傲色彩,鲜艳“月经红”展现女性自信

经常以“大姨妈”、“好朋友”、“那个”等代号称呼的月事,每当月经来潮身体感到不适,但因许多人对月经感到难以启齿,从包包中拿出替换的卫生棉都要小心翼翼,以免被他人看见,为了搭破这些禁忌羞耻的负面印象,Pantone毫无预警地发表了全新色调——月经红(Period)!

全球色彩权威Pantone每每推出新色或公布年度色彩皆会成为热点,这次与瑞典女性生理品牌Intimina合作Seen+Heard,希望月经不再是害羞、专属于女性们的私密话题,而是无论性别都能以大方健康地讨论月经,正视这种自然不过的现象,消除不必要的标签。

Annika Gordon Dpw3okmxpn0 Unsplash即便在21 世纪,大众依然对月经难以启齿,甚至将经血视为禁忌和秽物,就连卫生巾的广告会以蓝色的液体代替实际的月经色,而由于社经地位、贫富差距、卫教观念等因素所致的“月经贫困”,使女性无法负担或取得卫生棉、卫生棉条等生理用品,这类的社会议题也一直存在。

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.” Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.

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虽然经期带给女性许多不适与生活不便,然而,月经是孕育生命最美好的象征,鲜艳而抢眼的红色被重新定义为令女性感到自豪的月经红,这是一种充满活力的颜色,代表着活跃、富有生命力,色票上以插画呈现出女性子宫、卵巢的意象,以结束月经带来的耻辱感。