Annika Gordon Dpw3okmxpn0 Unsplash即便在21 世纪,大众依然对月经难以启齿,甚至将经血视为禁忌和秽物,就连卫生巾的广告会以蓝色的液体代替实际的月经色,而由于社经地位、贫富差距、卫教观念等因素所致的“月经贫困”,使女性无法负担或取得卫生棉、卫生棉条等生理用品,这类的社会议题也一直存在。

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Presenting “Period”, a new red shade created to break the stigma around menstruation and promote period positivity. Swedish healthcare brand @intimina came to Pantone Color Institute to develop this custom color in support of their global campaign to make menstruation more visible and normalize this most normal of bodily functions. “An active and adventurous red hue, courageous Period emboldens people who menstruate to feel proud of who they are. To own their period with self-assurance; to stand up and passionately celebrate the exciting and powerful life force they are born with; to urge everyone regardless of gender to feel comfortable to talk spontaneously and openly about this pure and natural bodily function.” Pantone Color Institute collaborated with @Intimina on the Seen + Heard campaign to create a red shade that is inspired by a steady menstrual flow. Pantone and Intimina worked alongside a gynecologist and consulted research published in Medical News Today to develop the shade, but by no means is this supposed to be an accurate depiction. Instead, we created a visual identifier of a red shade that would help @Intimina leverage the power of color to share their story.

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