长达12小时的直播,Gucci 爱情三部曲最终章“Epilogue”真实且充满人情味!

Gucci 2021早春系列于日前揭开序幕。于罗马Palazzo Sacchetti宫殿举办,长达12小时的马拉松直播,让所有人直接目睹整个拍摄过程,Alessandro Michele 钜细无遗地剖析时尚内幕。

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“This is my experiment. Narrating it this way, and presenting it this way, to the press, to the outside world, looking inside the mechanism of an advertising campaign, like a peeping Tom,” @alessandro_michele on the Narrative Feature filmed in Palazzo Sacchetti in Rome, with art direction by @christophersimmonds and directed by @akinoladaviesjr. Looks are worn by those who design them—the creators become the performers—members of the Gucci design office and other teams of the House. The video features work by digital artist @geoffreylillemon_ and interviews with creative director #AlessandroMichele, photographer Alex Soth @littlebrownmushroom and directors of the campaign Damiano D’Innocenzo and @fabiodinnocenzo. Discover more through link in bio. @kenscott.archives #mfw #MilanoDigitalWeek #AlessandroMichele Music: “The Rhythm Modulator” Composed and performed by Raymond Scott © 1999 Basta Music Published by Gateway Music / Basta Music Publishing Bureau Veritas Italia monitored the photographic set in which animals were present, at Palazzo Sacchetti in Rome on July 17, 2020, and verify no animal was harmed.

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取名为“Epilogue”的系列是Gucci爱情三部曲的最终章。第一章是取名为“An Unrepeatable Ritual”的2020秋冬大秀,当时品牌打造了巨大的旋转玻璃屋,让所有人能目睹时装秀妆发和着装过程。在模特儿展示完衣服后,全体工作人员共同谢幕,场面感人。第二张则是在5月所释出的广告大片“The Ritual”,Alessandro让模特儿在没有造型师、发型师或摄影团队的加持下,自行在家拍摄。他当时表示“我学着放手、学着不刻意去建构场景和动作,所以我让模特儿们创造自己的形象,让他们成为说故事的人。”

来到终章,Alessandro则让与自己的设计团队成为那个说故事的人。那些匿藏于幕后的伟大功臣如男女装、童装或鞋履设计师和面料研究人员等纷纷穿上自身的设计,担任全新系列Lookbook的模特儿。在Lookbook上还粘有颜色艳丽的便利贴,标注他们的职位、姓名和造型特色,充满趣味和人情味。

早前已经宣布不再依据传统时装周步伐,一年只推出两个系列的Gucci,这次的早春系列也算是为过去画下圆满的句点。然而,一个旅程的结束也意味着另一个旅程的开始,或许这一章并不是终章,而是下一章的序幕。