Gucci首推可持续系列“Off The Grid”,在喧嚣的城市中建造纯朴树屋!

Gucci首推可持续系列“Off The Grid”,采用再生、有机和生物基材料如ECONYL® 再生尼龙打造而成的系列意旨于向共同生活在地球上的人类与自然环境献上敬意。以无性别概念为主轴的系列囊括了旅行袋、成衣、配饰和鞋履等单品,是所有人的理想衣橱。

View this post on Instagram

@janefonda leads the cast of the campaign for the first Gucci sustainable line which also includes David Mayer de Rothschild @thelostexplorer, @lilnasx, @kingprincess69 and @miyavi_ishihara. They each wear pieces from the #GucciOffTheGrid collection, standing and sitting in a treehouse in the city, ready to—as the line’s label suggests—open the door to a new beginning. Gucci Off The Grid is created using recycled, organic, bio-based and sustainably sourced materials, including ECONYL®, made from regenerated Nylon coupled with solvent-free recycled polyester as well as leftovers from Gucci’s manufacturing processes. #AlessandroMichele @alessandro_michele Music: "I Can See Clearly Now" (J. Nash) © 1972 Nashco Music Inc / Ashco Music Inc / CP Masters BV Courtesy of Warner Chappell Music Italiana Srl (P) 1972 Sony Music Entertainment UK Limited Courtesy of Sony Music Italy S.p.A

A post shared by Gucci Official (@gucci) on

View this post on Instagram

Academy Award-winning actress, producer, author, activist and founder of #FireDrillFriday @JaneFonda appears in #GucciOffTheGrid campaign, the new collection by @alessandro_michele designed for those mindful of their environmental impact. #JaneFonda says the climate crisis is the defining issue of our time. “Demand that your government officials invest in clean energy infrastructure. Global economists agree that it's the top investment we can make, both in terms of climate benefits and having the highest stimulus effect during the time of pandemic when so many jobs need to be created.” The campaign is shot by photographer and director #HarmonyKorine with creative direction by #AlessandroMichele and art direction by @christophersimmonds. See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

A post shared by Gucci Official (@gucci) on

在日前所释出的全球宣传片中,品牌邀请了电影导演Harmony Korine为其掌镜。Gucci在被摩天大楼围绕的城市中央建起了一间质朴无话,小巧别致的树屋,象征着Alessandro Michele对乌托邦的美好憧憬。在著名女演员Jane Fonda的率领下,日本唱作人MIYAVI、环保活动家David de Rothschild、艺术家 Lil Nas X和歌手King Princess等人仿佛成功从喧嚣的城市中逃离的人们,过着无忧无虑,与大自然和平共处的欢乐生活。

View this post on Instagram

Listen to our planet, is @kingprincess69’s message. The singer songwriter and producer is standing in a treehouse, part of the #GucciOffTheGrid campaign. “Plastic is plastic. And once you eliminate one use of it in your life, it begins to make sense to take more steps away from plastic in general. Again, I'm very much a student [of environmentalism] in all of this, and I wouldn't consider myself a beacon of eco-friendliness yet, but I'm here to listen to the people who know better than me. Our world is angry at us for being so goddam selfish. And if we want to keep living, it's time to listen to her.” @alessandro_michele #AlessandroMichele See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

A post shared by Gucci Official (@gucci) on

View this post on Instagram

“This planet is not ours,” says @miyavi_ishihara. “We all living on this planet and then we need to give back to this planet. Technically everything should be sustainable and then recyclable, even after we die. So, from now on, I mean for next 10 years, I think that might be last chance to make everything sustainable for the future, especially for a younger generation.” The musician, Ambassador of UNHCR (a United Nations Refugee Agency) and father of two girls has made living responsibly towards the planet and people part of his everyday life. He’s photographed for the #GucciOffTheGrid campaign wearing the indigo blue colored pieces of the collection designed by @alessandro_michele, which are exclusively available in Japan. #AlessandroMichele See the collection through link in bio and discover @gucciequilibrium, the House’s commitments and actions to reduce its environmental footprint and protect nature, while supporting people’s rights and championing inclusivity and respect, so that everyone in the global #GucciCommunity is free to express their authentic, diverse selves.

A post shared by Gucci Official (@gucci) on

一直致力为环保和人权课题出一分力的Gucci在日前也推出了Gucci Equilibrium 的Instagram 账号并更新网站 Equilibrium.gucci.com。Gucci近几年不断鼓励大众参与对话,创建了 #GucciCommunity 标签,以便能和群众更近距离讨论人类与地球的相关课题,与社会携手共创美好未来。

Gucci “Off The Grid”系列广告大片如今已登陆世界各个角落,伦敦、香港、上海、纽约和米兰都可见其踪迹,声势浩大!

London
London
Shanghai
Shanghai
Hong Kong
Hong Kong