Gucci抛下震撼弹,不再依循传统时装周日程,未来将以一年两次的节奏与大家见面!

日前,Gucci创意总监Alessandro Michele在Instagram上宣布品牌将不再依循传统时装日程,未来将以一年两次的节奏与大家见面。他声称这将会是不定时、充满愉悦和自由的篇章。此举也意味着即将在9月登场的时装周将不再见Gucci的身影。

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*DIARIO*

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这是继Saint Laurent之后,又一奢侈品牌宣布不再跟随传统时装周步伐,改为依据自己的节奏推出系列。Alessandro在文中还表示他将不再使用春夏、秋冬、早秋、早春来区分品牌系列,一切将以他的创意为最大依据。

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright)
Courtesy of BMG Rights Management (Italy) srl

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这场疫情让所有人乱了方寸,销售额暴跌、供应链停摆、消费者心态巨变,行销团队不得不制定全新方针等。但,也是这场疫情给与我们所有人一个静下来,反思的机会。无论是品牌退出时装周、时装周改为线上发布、品牌开始向电商靠拢、还是早前Dries Van Noten、Thom Browne、Proenza Schouler等40多个品牌共同发出的公开声明,都意味着“重塑时尚”这个举措正式生效。